Mistress of spices?

When Penelope Cruz served up the spaghetti with juicy tomatoes and stringy cheese, men world over heaved a collective sigh. She was clearly the Woman on Top as the sexy, saucy and seductive chef Isabella, who had the men lusting and drooling. In today’s world women chefs may be few and far in number, with male chefs like Gordon Ramsay, Jamie Oliver and Anthony Bourdain dominating the kitchen, but TRPs soar when the women preen, pose and stir up a storm.

What is it exactly that has women chefs scoring over men when it comes to TV? Ask any guy and he will simply say, “When Nigella Lawson gets on TV and teaches me a thing or two about how to chop onions, believe me I have my eyes glued. She is easily one of the hottest chefs I have seen and is it any wonder then that I’d rather watch her than a constipated Gordon Ramsay?”

We live in the golden age of chefs. Between your Batalis and Bouluds, your Vongerichtens and Riperts, your Masas and Morimotos, the arena is brimming over with cooking legends who not only practise world-class gastronomy, but also manage to turn themselves into million-dollar mega brands and names to reckon with. But sparing the occasional mention of a Martha Stewart or a Betty Crocker, the new range of celebrity women chefs seem to rely more on their glamour quotient to sell food. It is no wonder then that famed English chef Nigella Lawson has constantly been under the scanner for her flirtatious manner of presenting, and has been titled the ‘queen of food porn’ by critics. Also named as one of the world’s most beautiful women, Nigella has been accused of relying heavily upon her attractiveness and sexuality as a device to engage viewers.

When ex Lady Rushdie, Padma Lakshmi exploded on to the cooking scene; the viewers just couldn’t make sense of what they were seeing. Here was the ultra glam, highly sexy supermodel, who one would believe couldn’t make a proper cup of tea, telling us how to splutter mustard seeds in order to make the perfect sambhar! I’m sorry but when I think of Padma Lakshmi telling me how to cook the perfect meal, I just can’t take her seriously because these women only seem to sell their food through their fab looks and perfect 10 bodies. Hell, give me a Sanjeev Kapoor any day!

Also joining the bandwagon are chefs Anjum Anand and Rachel Ray. While yummy mummy Anjum’s well spoken Indo-Brit accent and flirtatious manner have led to her being dubbed the Nigella Lawson of Indian cuisine in Britain, Rachel Ray's foxy manner of presentation with her oohing, aahing and lip-smacking, has the men cheering loudly.

Lets face it - the women seem to be able to sell themselves mainly due to the glamour quotient; it helps when we have a scantily clad Padma Lakshmi talking to us about the merits of peanut oil, or when a voluptuous Nigella Lawson tells us how to make the perfect molten chocolate cake. It would be fair to say then that these women are primarily TV personalities and chefs later. That being said, I don’t see the men complaining; they may whimper, but it’s certainly not out of remorse!